The DustRam® System equipment manufactured by DustRam, LLC is designed to radically help discerning Flooring Contractors and Retail Stores set themselves apart from those who would attempt to compete in the dust free tile removal market without the proper credentials, experience or infrastructure. As of 7/3/19, our decision to provide territories is the surest way to help them further stand out in this market.
As dozens or even hundreds of would-be contractors attempt to build their gimmicky equipment or purchase off-the-shelf products, Certified DustRam® Contractors can sleep peacefully at night knowing they have the superior equipment and support to out-compete them at every level imaginable.
As territories are typically limited to 1 DustRam® Contractor within approximately every 100 miles of another (see the complete terms in the Certified Contractors Addendum concerning population density), they also will not have to compete with another DustRam® Contractor near them, leaving the other no-name and non-branded contractors fighting among themselves to see who can become the lowest cost contractor.
For these poor short-sighted contractors, this ends up being in a massive race only to find they finished at the bottom or close to it. Their equipment will eventually fall into disrepair and ruin, their infrastructure will disintegrate and eventually go out of business from the destruction of their reputation. For most, being a low-cost contractor is not sustainable over the long haul!
So why should you try and stand out from the competition? Because as your competition increases, many customers are at times not knowledgeable enough to know that differences in price often are an indicator in the differences of overall value. Some customers only see or hear a low price and then assume that all services are the same among various contractors, and so go with the lowest price. As a smart contractor, you should know how to educate these types of customers about seeing the full value for their money spent.
Fortunately, many sophisticated consumers still look for those companies who are different from the others and getting the lowest price is usually not at the top of their criteria. A contractor who is confident of their reputation, with the best equipment and infrastructure knows their services will provide the best value for their customers even if their costs appear higher than low-ball contractors attempting to compete with them.
For these types of discriminating home and business customers, factors such as quality, reputation, infrastructure, service, and unique equipment are the motivating factors for hiring a contractor.
Many of you may have heard the saying: “If it sounds too good to be true it usually is,” and another saying “You usually get what you pay for.” For many particular home and business customers, they have learned this lesson the hard way: Hiring a business or contractor strictly based on price is almost a sure way to have a bad experience and experience poor value as a result.
This is why contractors with hard-earned reputations know what it takes to run a company properly and know they must stand out from their competition to charge an appropriate amount for their services to make a fair profit after expenses. Important things like General Liability and Workmen’s Compensation Insurance, employee payroll and associated taxes, accounting, advertising, warehouse, vehicle(s), trailer(s), all these must be considered in the day to day operations.
Non-licensed contractors and those who operate illegally will try to circumvent these higher standards. They often “brag” about how low their costs are, and will often quote lower prices hoping to attract customers who place the cost of a service at the top of their list.
Unless the customer has already had prior bad experiences with low-cost contractors, they may fall prey to these unscrupulous individuals. Educating first time home and business owners as to the value of the service provided goes a long way towards justifying a higher cost for that particular service.
Not convinced? For even more information, including other solid reasons why a DustRam® territory means NOT leaving dollars on the table, click here.
Now that the stage has been set as to the value and reason behind having a DustRam® System, including the advantages of being listed as a Certified DustRam® Contractor, we can get more into the nuts and bolts of the program. There are a few matters of transparency to share right away.
- This IS NOT a franchise. The contractor will retain their current business name or create a new identity and operate as such. DustRam, LLC will have ZERO control over the contractor’s day to day operations, projects they perform or who they employ.
- DustRam, LLC reserves the right to deny or limit the amount or type of equipment sold to a contractor or individual anywhere in the USA, including other countries if applicable.
- For example, a typical DustRam® System package for 3 people consists of approximately 70+ unique items (around 250+ total items). Please use this as a guide when comparing the value of the DustRam® System to other competitors equipment and packages, should any be available to compare to. The DustRam® System can be scaled up or down according to the production needs of a contractor and/or the types of flooring or materials removed.
- A full DustRam® System is only available to those who are factory trained by DustRam, LLC in Tempe, Arizona over the course of 3 days, and who have signed the NDA Agreement, including the Certified Contractors Addendum, and final approval by DustRam, LLC. No exceptions.
- No training, including the shipment of full DustRam® Systems, is possible unless all documents have been signed, a sale has been completed and money paid to DustRam, LLC.
- For homeowners, businesses, or non-DustRam® Contractors, there are a small number of specific individual pieces of equipment for sale, all of which can be found on the Products page (currently in the progress of being updated). These sales are contingent upon signing our NDA, and final approval by DustRam, LLC.
- Currently, the only available piece of equipment for sale to individuals or non-DustRam® Contractors in the Phoenix Metropolitan area is the Nylon DustRam®.
- There are currently no territory positions available in the Phoenix Metropolitan area. The maximum number allowed is 2 territories, and there are already 2 Contractors assigned to those territories.
Written below is partial content taken from the Certified Contractors Addendum and illustrates a few examples of how territories are assigned, including the monthly costs associated with having a territory. The term “Company” will refer to DustRam, LLC and the term “Purchaser” will refer to the prospective Certified DustRam® Contractor.
The Purchaser should carefully and thoughtfully examine their financial position, reputation, and standing in their industry. The Purchaser should already have the necessary business/financial knowledge and skills, including an inner circle of important key relationships developed to be successful in this endeavor. If this is not the case, then the Purchaser is advised NOT to make an investment in becoming a Contractor and should STOP to reconsider if moving forward with this type of commitment is really in the Purchaser’s best interests. To do so under these doubtful circumstances WILL likely lead to inevitable financial distress, possible bankruptcy, including the termination and removal of the Purchaser as a Contractor.
Types of Certified DustRam® Contractors. There are three distinct types of Certified DustRam® Contractors recognized in terms of defining designations and is typically based on the population in a Metropolitan Area – Residential, Commercial, and Dual. One separate Contractor could serve the residential market, another separate Contractor could serve the commercial market, or a single Contractor could have a Dual designation to allow for the service to both the residential and commercial markets.
- Example 1 – If a commercial Contractor is found to be taking projects or taking clients away from a residential Contractor in the same Metropolitan Area, then the commercial Contractor designation can be removed, and the designation can be made available to another commercial Contractor. Additionally, the current residential Contractor could secure the commercial Contractor designation for itself by paying the appropriate monthly fees to have a Dual designation and purchasing enough equipment to service the two separate markets.
- Example 2 – If there happens to only be a Residential Contractor in a Metropolitan Area and a Commercial Contractor has not yet been designated, then the Residential Contractor can perform commercial work until such time as a Commercial Contractor has secured a designation in that Metropolitan Area. Without exception, the Residential Contractor must then cease performing all commercial work and refer any commercial work to the Commercial Contractor, and the Commercial Contractor must refer any residential work to the Residential Contractor.
- Example 3 – The first Contractor in any such Metropolitan Area has the right to secure a Dual designation, so long as the appropriate monthly designation fees for each market are maintained, and enough equipment is purchased to service each of those markets adequately. If the population of the Metropolitan Area warrants having more than a single residential and commercial Contractor, then a single Contractor cannot have more than one Residential, one Commercial, or one Dual designation, unless a variance is provided by the Company. See section 3 – Metropolitan Areas for more information.
Certified DustRam® Contractor Listing. The Company will designate the Purchaser as a “Residential Certified DustRam® Contractor” or “Commercial Certified DustRam® Contractor” or “Dual Certified DustRam® Contractor” (or like term as determined by the Company from time to time in its sole and absolute discretion) on the Company website(s) so long as the Purchaser fulfills the Contractor Requirements. The Company will also provide the Purchaser a designated web page on DustRam.com, and be included on the various Company maps, utilizing the Purchaser ‘s contributed content and images.
Metropolitan Areas. The number of designations (see Section 5 for more information about Designations) available in or around a Purchasers location is determined by performing a search online for the population density in a given Metropolitan Area within the vicinity of the Purchasers location. There are one DustRam® Commercial Contractor designation AND one DustRam® Residential Contractor designation allowed for every 3 million people based on increments of 100,000 people (population of 100,000 times 30 = 3 million people) within a Metropolitan Area. The Company can adjust the population density on an annual basis to account for population growth or decline if the census information to do so is available. Exceptions can be made to allow for a lesser number of Contractors if the per capita income is found to be too low to support having those additional Contractors. The Purchaser and Company will consult on this matter if applicable.
- Example 1. From census information available as of 6/15/19, Flagstaff, Arizona has a Metropolitan population of 140,776. Based on this information, there are potentially one residential and one commercial designation positions available. The monthly fee for each type of available designation would be calculated as: ($100 for every 100,000 in population or $1000, whichever is greater = $1000/month – Please note there is a minimum charge of $1000/month to be listed as a Contractor and to secure a territory.) No other Contractors beyond the allowable limit would be given designations within 100 miles of Flagstaff, Arizona.
- Example 2. From census information available as of 6/15/19, Miami, Florida has a Metropolitan population of 6,158,824. Based on this information, there are potentially two residential and two commercial designation positions available. The monthly fee for each type of available designation would be calculated as: (population of 6,158,824 divided by 2 designations = population of 3,079,412 divided by a population of 100,000 = 30.79 times $100 = $3079/month). No other Contractors beyond the allowable limit would be given designations within 100 miles of Miami, Florida.
- Example 3. From census information available as of 6/15/19, Sacramento, California has a Metropolitan population of 2,240,000. Based on this information, there are potentially one residential and one commercial designation positions available. The monthly fee for each type of available designation would be calculated as: (population of 2,240,000 divided by a population of 100,000 = 22.4 times $100 = $2240/month. No other Contractors beyond the allowable limit would be given designations within 100 miles of Sacramento, California.
- Example 4. From census information available as of 6/15/19, New York City has a Metropolitan population of 20,320,876. Based on this information there is safely a minimum of three residential and three commercial designation positions available, with potentially six residential and six commercial designation positions available if the market warrants it. This type of large marketplace would be monitored closely to ensure the supply of Contractors could meet the demand of the population without hurting the existing Contractors business. The monthly fee for each type of available designation would be calculated as: (population of 20,320,876 divided by 6 designations = population of 3,386,812 divided by a population of 100,000 = 33.87 times $100 = $3387/month). No other Contractors beyond the allowable limit would be given designations within 100 miles of New York City, New York.
- The Purchaser will choose between a DustRam® Residential Designation, DustRam® Commercial Designation, or DustRam® Dual Designation when initialing and signing the Addendum. Prior to accepting the Addendum provided by the Contractor, the Company will confirm if the designations and Metropolitan Area is available to the Purchaser. If the designations and/or Metropolitan Area is not available, the Company may offer the Contractor other options.
To read or complete the full Certified Contractors Addendum, please click here.